Veterans Radio Media

Veterans Radio has expanded our radio affiliations, more than doubled our podcast playback and provided a platform for over 100 veterans and organizations to share stories and veteran centric services in 2021. Our monthly veteran benefits hour continues to provide timely news and insights for millions of veterans, their families and caregivers. We know this is an important feature of our programming.

We couldn’t have done that without you! Thank you!

The show began in a tiny studio equipped with ancient technology and steadily grew from there.

“I was talking with a client of mine who had been in WWII,” Throneberry recalls. “Max was diagnosed with cancer and wanted to make sure everything was in order. I visited his house and he invited me into his garage, which was covered with World War II posters and all kinds of military paraphernalia, including a huge 101st Airborne banner. Four hair-raising hours later, his wife told me he had never told his stories to anybody. All the way from a D-day landing to Germany’s surrender, Max had been there. It got me thinking about doing a radio program for veterans.

“I was selling investments and insurance in 2003, and what finally triggered me to take action was the foreboding similarity of the Iraq War to our exhausting and disheartening experience in Vietnam,” says the former Chief Warrant Officer who was in Vietnam in 1969. I was afraid another generation of soldiers was going to fight in a war that did not make sense to many people. How were these modern warriors going to be treated when they came home? I had long been bothered that most vets, including me, then had almost no one to talk to about their service experience.

At almost the same time as retired Army General Harold “Hal” Moore, the hero of the Battle of Ia Drang Valley in Vietnam, stunned the American military by denouncing the Iraq War in a speech at West Point, Throneberry sought out a fellow insurance representative, Bob Gould, and pitched him on a veteran-centered radio show.

“Bob had served in the Army, and I didn’t know that. I just thought of him as very entrepreneurial. In a way, it was a proof of concept for the show. Our veterans had no one to confide in—so naturally Bob didn’t tell me about his service–and whatever distress veterans may feel, whatever they may be proud of, or whatever thoughts they may have, they had virtually no one to talk to in 2003,” Throneberry says.

“We put our heads together, and with virtually no resources other than being too stubborn for our own good, we started a show now heard around the world.”